About

Hi there! My name is Casen Lane, and I'm a 15-year-old who has grown up fishing the Texas coast for Reds and Specks. From the moment I caught my first Redfish, I was hooked. I just can’t seem to get enough now—there’s something special about chasing tailing Reds along a glass-calm shoreline early in the morning or following groups of working seagulls across the bay, hoping to catch a limit of Specks.

If there’s one thing that can make or break your fishing trip, it’s the lure you choose. Everything can go just right—you can find the perfect spot and locate the fish—but if your lure isn’t right, you won’t catch them.

That’s why, at Inshore Innovations, I strive to bring you the best, yet affordable, inshore fishing lures that consistently produce results. It all starts with innovation, from realistic tail action to effective colors. My personal favorite, the “SPECKTACULAR,” mimics the look of mullet and shad, making it an absolute killer for Specks.

I urge you to give Inshore Innovations a try—trust me, you won’t be disappointed.